3NG offers voice services tailored for hotels, bed & breakfasts, extended stay, and other hospitality providers.Enhanced features provide unique capabilities that differentiate voice service from traditional room lines.In addition, these services help justify cost-effective voice/data network convergence and eliminate the problems managing premises-based switching equipment.
3NG features operate with leading display handsets to provide a convenient graphical user interface (GUI) for patrons.Handset-based GUIs can deliver banner messages, room-specific messages, advertisements, FAQ lists, and/or checkout capabilities.With calling packages increasingly added as a point-of-registration service, call capabilities and service perception are strong sources of added revenue.
Hospitality Communications Challenges
With mobile phones as a growing alternative to room telephones, hospitality providers face multiple challenges.Telecom service revenue and margins have declined while market segmentation has required more tailored service to meet patron expectations.For example, leading hotel chains now offer packages of high-speed data access and local/national calling.Some patrons expect these services and will pay a premium for the right service bundles.
Increased segmentation is requiring greater service differentiation.Hotel chains now offer more grades of service and amenities aimed at specific patrons, such as suites or extended stays apartments.Hospitality providers need the flexibility to offer grades of voice service that match.They also need the ability to change capabilities to respond to competitors.This type of flexibility are challenging for premises-based equipment.
3NG Economics
Hospitality telecom costs typically include upfront costs for equipment & phones, maintenance costs, and support service contracts.In addition, sites require connectivity for voice and data lines as well as local/long distance minutes and bandwidth.These services are often split among multiple vendors, requiring added management oversight.
3NG eliminates maintenance, support, and capital costs required to operate premises equipment.3NG simplifies management with single point of contact for all communications issues and reduces monthly charges by offering voice and data services over a single channel.For new construction, building costs are reduced through a single wiring plan.For chains, a consistent service set is available across properties, giving patrons a consistent experience regardless of the site.
3NG service is often delivered in a complete service package.When compared to the total cost of managing premises equipment, some estimates show that 3NG service can save firms 30% or more while delivering better service.It may also be possible to replace existing premises equipment but keep the phones.Other incremental migration plans are available that can preserve some existing investments, limit disruption, but offer the advantages of 3NG enhanced features.
